Dirty Data Doldrums

Anyone know how much  inaccurate and low-quality data costs U.S. businesses  each year in bad mailings, staff overhead  and steady erosion of an organization’s  credibility among its customers and suppliers?   $611 billion each year according to The Data Warehousing Institute. 

I get to interact with 100’s of executives per year, and I can tell you first hand that these executives are oblivious to the data quality lacerations that are slowly bleeding their companies to death.  Case in point, how many of you have ever received a correspondence that was incorrectly addressed to you?  You either laughed, or it really irritated you. 

I received one at home the other day, and thought I’d die.