5 Ways to Drive Lead Demand – Metaphorically Speaking!

1.       Don’t Jump Without a Parachute – You don’t jump out of a plane unprepared, why would you leap into a lead gen program without the proper help and instructions?  You might stumble and hurt yourself, both financially and emotionally.  Admit your clueless on where or how to start a program – go tandem with an instructor

3 Questions to Ask to Build Better Relationships

This weekend I was invited to a Women’s Power Brunch by my friend Henna, founder of Transformational Leadership.  She is passionate about empowering women leaders, and boy did she empower us women!

Eating brunch with 12 executive women, who are established in their careers and have created charities for their communities is a very inspirational way to start your weekend!

Bob Littell, Chief NetWeaver  and Author of “The Heart and Art of NetWeaving” discussed the benefits of NetWeaving – a Golden Rule and Pay it forward form of networking.  It is all about creating meaningful relationships first… by helping others, simply with the belief that, what goes around, does come back around.

Here’s what I learned:

Step out of the mindset of focusing on networking relationships that are only about “Can you help me .. or are you a prospect for whatever it is I have to offer.”  

3 Ideas to Help Create Subject Lines

I don’t know about you, but I often get writer’s block when trying to come up with a catchy subject line.  So, here are three tips I use to get past my writer’s block:

1. Create an email account and subscribe to thought leaders and company content.  Only review once a week, keep track of the subject lines catching your attention.   Ask yourself, why did this catch my attention?  Create a folder labeled, Great Content Examples, and save great examples of content that catch your eye.

4 Tips to Build Emotionally Charged Connections to Sell Software

How many software engineers can you think of that can help you sell your software?  Probably not many, but one software engineer that comes to mind is Patrick McKenzie.

Patrick relates to his audience with emotion.  He uses his buyer’s emotion to convey the benefit of the products he engineers.

So, why can’t you sell your software, because software is boring.