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Archive for October, 2010

The Power of Your Own Persona

October 27, 2010 Leave a comment

Many of RareAgent’s newest clients happen to be in the entertainment industry.  These new clients are exposing RareAgent to a whole new world. My persona two years ago is different from today.  Yet, what’s interesting is how this change in my own persona is impacting my business. Read more…

5 Social Media Steps to Learn to Earn “C” Suite Buy-in

October 15, 2010 Leave a comment

Take the following quiz to find out if you are on your way to earning your “C” Suite’s Buy-in for Social Media:

True or False:

1) Are you trying to educate your CEO on social media and convince him how wonderful social media is for business, prior to showing him you are trustworthy?

CEO’s don’t need to understand the finer points of social media any more than they need to know how to fly a chartered jet plane.  They need to understand how to board the chartered jet plane to get from point A to point B. Read more…

Dreaming the Impossible Dream and How to Achieve it

October 7, 2010 2 comments

Anyone know the best way to get from impossible to possible?  Ask yourself this question, “What’s something that would be impossible to do, but if you could do it, it would dramatically increase your success?”

In the late 90’s I worked at Compuware. I modified the impossible dream question.  I asked my friend and co-worker, Craig LaFrance, “What’s something Read more…

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