Three Steps in a New World of Customer 2.0

This is a new world, people! You know it and I know it. So challenge yourself to act in new-world ways with new-world technologies. We don’t have to throw out the lead gen mold… but we do have to re-shape it to reach Customer 2.0. What I mean is, the new customer is not waiting for your phone call. She is connected, educated about her options, and VERY busy.

In order to really make a difference in this new world, try adopting these three steps:

Lighten Up a Little!

If the heart-felt tirade and subsequent arrest of flight attendant Steven Slater teaches us anything, it’s that stress in the workplace is real, pervasive and potentially damaging if not channeled properly. In fact, if you cruise the Internet and talk with friends, it seems like most Americans are rallying behind Slater and see humor, and maybe a little bit of themselves, in his exasperation.

So in the spirit of blowing off some steam, here are some stories to make you laugh a bit.

Filtering Useless Info; Finding Useful Info

As I work at my computer, I marvel at how much information is right here with just a few strokes of the keyboard. Most of it is useless to me. However, it’s amazing that if I uncover the right combination of data, I can harness information that can translate into a new account and thousands of dollars for my firm! But where to look? It’s an impossibility to be able to drill down through every one of the 16-million company web sites in search of that pile of gold. I tried several search engine companies and found that they delivered some information, yet still required far too much time to get to the mission-critical company and contact information I needed. I found Broadlook (http://broadlook.com/b2bsales/?) to have the most powerful and user-friendly tools designed to get the real-time information from the massive, dynamic Internet.