As CEO of RareAgent, I’m often asked, “How do you learn what is top of mind with your prospects and customers. Social media is great, but there is so much information to sift through.”
Try these five tips to learn what is top of mind for your prospects. Read more…
Recently, I got to visit with some colleagues and shoot the breeze about the economy and how it is impacting sales and marketing organizations. My colleagues happen to be CEO’s and CFO’s of multi-billion dollar companies. Whenever I can tap into their business intellect, I do. I found it very interesting what they shared with me about how important driving lead demand is to their “C” suite. Read more…
While all the considerations around social media, marketing automation and email marketing are pertinent, effective and important, at the end of the day people buy from people and that buying cycle gets started with a “conversation.”
So, how can you have conversations with your prospects and customers? Become a great story teller! Hats off to Cindy Phillips at LaFrance International, for sharing her strategy to develop her stories and find fires that need to be extinguished: Read more…
